Hey, I'm William
Designer at Plentific, alumni of the Interactive Art Director programme at Hyper Island in Stockholm, Sweden (where I graduated "With Distinction"). Bachelor Degree in PR & Communication from University of Gothenburg.
Hip hop addicted, rookie pasta-goes-with-anything chef and amateur football player. I tell myself I'm decent at football, but deep down I know I'm just watching a lot, perhaps not playing as well as much as I'm watching it.
Born 1991 and raised in the mud from Göta River in Gothenburg. Calm and enamored. I try to consistently evolve my hobbies & passions, and the greatest one is design.
Today that passion has given me a position as Lead Designer for Plentific, a search market for people to find a Professional for their next home improvement project. It's valued at £12 million.
A modern education of work and personality
The new digital world needs new digital experts. This education was about evolving my existing expertise in visual communication and design preparing me for a career as an Art Director, Designer, and Strategist.
It sharpened my design skills and challenged me to solve real world problems. Created in partnership with industry professionals, the program covers the entire production spectrum, from strategy and branding to execution. I gained expertise in planning, research, user experience, user-centered design, business development and entrepreneurial skills.
A foundation of learnings about communication
In a fast moving digital world it is key to be able to tell a story that impacts people with your company. During this three year education, I learnt about business analysis, business intelligence, the strategy of creating a brand, target groups and how to get a message out to the customers. It was about creating communication between people and involving the brand. It was a balance between theory and practical skills.
I wrote my thesis about the branding of City of Gothenburg and how they communicate with it's citizens and a proposal of how to change their work method to create a more effective communication strategy. The paper got published on their website.
Design and evolve the platform
Straight out of school, I went to Plentific to work as a UI & UX Designer. I've been doing user journey, planning and executing new products within the project and doing so in responsive design. Plentific is a search engine for handymens in England. They've joined a partnership with one of UK's biggest property platforms, thus joining a network with over 45 million page views a month.
Created my own e-magazine
During 2013, I created and hosted a self-produced, over 50 pages a number, e-book about movies, art, history, pop-culture and food. It was a way of me reflecting myself, my interest and life, in a form where I could express myself through my design. It was downloaded over thousands of times and got posivite feedback.
Designed and coded websites for clients
I started designing as a kid. Playing around in Photoshop in my early teens. This got me into visual communication and the art of communication. Throughout the years, I've produced countless digital designs, such as websites, concepts, mobile designs to advertisements such as banners, e-books etc. I've also learnt to code HTML and CSS as well as producing content for popular platforms such as WordPress. Clients include a ceramics e-commerce store, a doctor, a tennis club amongst others.