Franklins locate and select four links of hip hop every Friday. I have designed and then built the website in HTML/CSS/JS and have created a newsletter and email campaign to reach the followers. I've created the concept, branding, logo and am also the writer; I've built and done everything for the project.
Personal curation in a data curated industry
Like most people, I visit my "Discover Weekly", "Release Radar" and "Recommended for you" in Spotify. I end up collecting a song or two each week. Most of it I don't like, or it's old.
With Franklins, I hope to bring some other songs, that might go by unnoticed by some people, to the spotlight. Note that not everything will be unknown, but some. It's an attempt to curate a list of a more personal touch of music, like a sub genre in itself, by being selected by taste.
A collection of hip hop
Franklins locates and selects four links of hip hop every Friday. There's a lot of hip hop being published every day. Franklins attempts to collect the four tracks of highest quality every week.
Through a lot of browsing, searching and filtering, Franklins will locate new music for you. The purpose for the site is that it could be useful for people who don't have the time to browse all that but still get the four best links every Friday.
The name 'Franklins' refers to the $100 bill with Benjamin Franklins face. 'Franklins', and even more so, 'Benjamins', is a common lingo in hip hop to refer to money. Well, time is money, and Franklins is here to save you time by locating the best of hip hop.
I'm driving traffic to get visitors to sign up to the newsletter. Each Friday (the official day for new music), I'll collect new tracks, write a summary and a story based on a theme I conjure, and release to the subscriber list.
I wanted to connect the logo to either Benjamin Franklins, the $100 bill or music. I had a couple of iterations before settling for the wavy "Franklins". I realised the wave could be part of the branding overall for the whole page. The wave connects all elements of the page; the playlist covers has it, the logo has it, background has it, etc.