Wallry is an e-commerce platform where customers can customize a poster and get it framed, delivered to your door

I designed the website and logotype. I built the website in WordPress and helped organise the setup of the project.


Wallry helps customers create their own wall art. It allows you to choose your specific frame, frame colour, frame size, with our without matboard and much more. One can then upload a photo from their computer or phone. After purchase, the frame will be sent home to you; ready to decorate the wall. Ready-made posters are available as well.


I designed the website and the flow as well as the logotype. I then built it in WordPress through themes, custom CSS/HTML and through plugins setup so it's easier to manage; bulk upload new posters etc. I integrated Klarna, the biggest payment platform in Sweden. After a few iterations with the founders, the website was launched.


After a couple of iterations and variations, I made this. It's a frame with the classic chat bubble arrow at the bottom. It's ment to relate to the title of the brand: "Decorate your story", where the art piece is a centerpiece of your home; it shows your friends and relatives who you are.

You have to surround yourself with things that are beautiful to look at, and Wallry enables that through allowing you to customising your wall art. This logotype is ment to reflect that thought.

Images are from the live site in production. You can check it out here: wallry.com